The over the counter sale from Wella Professionals stylist salons is highly driven by the endorsement of the actual hair dresser. To be sure that this sale is driven, education is a key factor, preparing each salon in the Nordics to give the advice needed.
In close connection with the central Wella Nordic Education team consisting of more than 20 people, adpassion has for the past 15+ years helped Wella gaining growth with:
Video production and editing
Printed education materials
Physical education tools
Advertising development
Digital education materials
Eventdesign and exectuion
Ad hoc requests
