Giving an oldschool sports union an oldschool look and cool appearance

Development of corporate brand identity
Development of corporate
brand identity and activation

The Danish Worker’s Sports Union, DAI, organizes more than 100.000 amateur athletes competing in 20 different sports, from football to curling. But their public profile was less than competitive until Adpassion introduced a new visual profile that made a virtue of its oldschool roots, while staying useful to the full range of sports they represent at all levels.

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