![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_2.jpg)
Activation of key accounts is essential to gaining store space, which in the end leads to sales. Adpassion developed an “American weeks” concept for Mars Nordic. With a highly recognisable design universe, the platform embraced many Mars Nordic products and featured activation on all touchpoints of the shopper journey.
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_3-300x188.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_10-e1666077716495.jpg)
Timed to coincide with the Super Bowl, 7-Eleven ended up activating the whole shop and additional categories, making Adpassion that season’s retail MVP.
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_9.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_5.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_7.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_6.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_8.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_10-e1666077716495.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_11.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_12.jpg)
![](https://adpassion.dk/wp-content/uploads/2020/01/Mars_7eleven_case_jan20_13.jpg)