Activation of key accounts is essential to gaining store space, which in the end leads to sales. Adpassion developed an “American weeks” concept for Mars Nordic. With a highly recognisable design universe, the platform embraced many Mars Nordic products and featured activation on all touchpoints of the shopper journey.
Timed to coincide with the Super Bowl, 7-Eleven ended up activating the whole shop and additional categories, making Adpassion that season’s retail MVP.
Other cases
