Touch-down in the convenience sector.

Mars + 7 eleven
Mars + 7 eleven

Activation of key accounts is essential to gaining store space, which in the end leads to sales. Adpassion developed an “American weeks” concept for Mars Nordic. With a highly recognisable design universe, the platform embraced many Mars Nordic products and featured activation on all touchpoints of the shopper journey. Timed to coincide with the Super Bowl, 7-Eleven ended up activating the whole shop and additional categories, making Adpassion that season’s retail MVP.

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