Mars Nordic markets the Snickers brand in Scandinavia. When they wanted to launch their new Snickers Bites product across the Nordics, Adpassion helped activate the new product in trade.
We developed communication and a range of campaign elements based on the insight that the original Snickers bar is a me-product whereas Snickers Bites are better suited for sharing. The elements included creative shelf and floor executions, use of second placements and more.
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