No need to chew it over!

Extra x Twix
Extra x Twix

When Mars Nordic wanted to gain ground in Nordic hypermarkets and convenience stores, and create a hook between two confectionary sub-categories, Adpassion developed this simple, yet highly recognisable, key visual for the joint promotion campaign. Additional activation elements like sell-in and POS were also developed. The new confectionary partnership turned out a treat, and basket size and floor space increased nicely.

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